Highlight Heritage & Provenance: Showcase the rich history and Irish heritage behind the linen products with signage or product tags that emphasize their origin. Thomas Fergusons was founded by a blind hand loom expert in 1854, 170 years ago in Banbridge, County Down and has been weaving there ever since. John England was set up in the 70's by John England a fabric tradesman based in Belfast. Renown for sourcing the best fabrics. Before being acquired by one of his biggest suppliers. Franklins was set up in 1835 in Coventry as a silk ribbon weaver transferring in the 60's to Banbridge county down and is now one of the leaders in embroidered badges, patches and label manufacturing.
Create a Lifestyle Display: Use beautifully styled settings to show how the linens can elevate home aesthetics—e.g., a dressed dining table or neatly made bed.
Seasonal Theming: Leverage seasonal trends by displaying linens in complementary colors or prints that fit the time of year or upcoming holidays.
Interactive Experience: Allow customers to touch and feel the texture of the linen to appreciate its quality. Display fabric swatches or samples to engage the senses.