Bo Phut Linen Large Beach Towel
Bo Phut Linen Large Beach Towel
Bo Phut, a famous beach resort in Thailand, is the namesake of this design. The inspiration? If you ever have the chance to visit Murlough Beach in Northern Ireland, it's a prime example. The beach is about a kilometre (0.6miles) from the road. The path leads you through sandy dunes, beach grass moving in the sea breeze. The path formed out of wooden boards that have been weathered soft and smooth, with the wood bleached white.
This boardwalk is the main feature of this design. In raw umber, it makes for a very neutral sun blanket, light and airy, with the feel of the beach.
Product features
Product features
Materials and care
Materials and care
Care Instructions:
- Washing: Machine wash on a gentle cycle with cold or lukewarm water. Avoid harsh detergents to maintain fabric integrity.
- Drying: Air drying is recommended to preserve the natural fibers. If using a dryer, select a low heat setting.
- Ironing: For a crisp finish, iron on a medium to high setting while the linen is slightly damp.
- Storage: Store in a cool, dry place away from direct sunlight to prevent discoloration.
- Stain Removal: Spot clean immediately with a mild soap and cold water for best results. Avoid using bleach.
Merchandising tips
Merchandising tips
Highlight Heritage & Provenance: Showcase the rich history and Irish heritage behind the linen products with signage or product tags that emphasize their origin. Thomas Fergusons was founded by a blind hand loom expert in 1854, 170 years ago in Banbridge, County Down and has been weaving there ever since. John England was set up in the 70's by John England a fabric tradesman based in Belfast. Renown for sourcing the best fabrics. Before being acquired by one of his biggest suppliers. Franklins was set up in 1835 in Coventry as a silk ribbon weaver transferring in the 60's to Banbridge county down and is now one of the leaders in embroidered badges, patches and label manufacturing.
Create a Lifestyle Display: Use beautifully styled settings to show how the linens can elevate home aesthetics—e.g., a dressed dining table or neatly made bed.
Seasonal Theming: Leverage seasonal trends by displaying linens in complementary colors or prints that fit the time of year or upcoming holidays.
Interactive Experience: Allow customers to touch and feel the texture of the linen to appreciate its quality. Display fabric swatches or samples to engage the senses.
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