El Paradiso Linen Large Beach Towel
El Paradiso Linen Large Beach Towel
Sailing through the Ionian sea, on the yacht El Paradiso. The sea was crystal clear. The temperature was 37C (99F). The wind's small dimply ripples on the surface being the only distortion of the bottom of the sea. This inspired the El Paradiso design, named after the boat.
The sun towel, in 100% linen is a light, cooling blanket, for keeping breezes or the sun away, or lying on, or as a picnic blanket. We developed a wool version which we call 'Ripple' if you're interested in something a bit warmer.
The black and white version of El Paradiso, was originally designed for sale in New York, and is often likened to a zebra (with no animal harm involved!)
Product features
Product features
Materials and care
Materials and care
Care Instructions:
- Washing: Machine wash on a gentle cycle with cold or lukewarm water. Avoid harsh detergents to maintain fabric integrity.
- Drying: Air drying is recommended to preserve the natural fibers. If using a dryer, select a low heat setting.
- Ironing: For a crisp finish, iron on a medium to high setting while the linen is slightly damp.
- Storage: Store in a cool, dry place away from direct sunlight to prevent discoloration.
- Stain Removal: Spot clean immediately with a mild soap and cold water for best results. Avoid using bleach.
Merchandising tips
Merchandising tips
Highlight Heritage & Provenance: Showcase the rich history and Irish heritage behind the linen products with signage or product tags that emphasize their origin. Thomas Fergusons was founded by a blind hand loom expert in 1854, 170 years ago in Banbridge, County Down and has been weaving there ever since. John England was set up in the 70's by John England a fabric tradesman based in Belfast. Renown for sourcing the best fabrics. Before being acquired by one of his biggest suppliers. Franklins was set up in 1835 in Coventry as a silk ribbon weaver transferring in the 60's to Banbridge county down and is now one of the leaders in embroidered badges, patches and label manufacturing.
Create a Lifestyle Display: Use beautifully styled settings to show how the linens can elevate home aesthetics—e.g., a dressed dining table or neatly made bed.
Seasonal Theming: Leverage seasonal trends by displaying linens in complementary colors or prints that fit the time of year or upcoming holidays.
Interactive Experience: Allow customers to touch and feel the texture of the linen to appreciate its quality. Display fabric swatches or samples to engage the senses.
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